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xTAG BEACON Proximity Marketing

BLE Beaconing

To reduce the cost of beaconing and simplify installation, Deviceworx has developed the xTAG BEACON. The xTAG BEACON does not require external power. It can run from a pre-installed battery for 5+ years. While the xTAG BEACON cannot drive a display (like an xPLAYER), it is far less expensive, making the installation of multiple xTAG BEACONs feasible for operators wishing to cover a larger area or wishing to support beaconing in many locations.

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Features

  • A very long configurable range of up to 500 m (1500 ft). The BLE chip embedded within the xTAG BEACON has been tested to over 1 km (0.62 mi). The BLE antenna design and higher-than-typical transmission power (8 dbm) supports this long range.
  • Excellent power management. Power draw from the battery is only a few micro-amps between very short beacon transmissions. This supports a battery lifespan of 5+ years.
  • A super-tough, clearly identified, tamper-resistant, all-weather (IP67) enclosure that can be bolted into place. Screw or bolt the xTAG BEACON and walk away without worrying if it will be knocked off its mount accidentally or plucked and pocketed by someone intentionally.
  • Networkable through the Deviceworx xGATEWAY. Remotely monitor xTAG BEACONs to ensure that they are always functioning correctly and update their BLE confirmation if required.
  • Supports both BLE beaconing and NFC Tag functions simultaneously.

NFC Tapping

BLE beacons are commonly supported by apps. Some operators may wish to simplify the user experience and avoid app-download requirements. For these operators, the NFC Tag support built into the xTAG BEACON is an excellent option. Smartphone users simply tap their phone on the xTAG BEACON (near its clearly marked NFC coil) and their phone (Apple or Android) will load content described by the NFC message delivered from the xTAG BEACON. Content is typically a web page, but it can include videos, games, and more. Note that some Smartphones can even support auto-dialing a phone number upon tapping.

Features

  • Works without apps, but also supports Apple and Android apps by providing them with location data required to show users location-specific content.
  • A powerful coil making tapping easier for users.
  • Intelligence. The xTAG BEACON firmware can count and time taps to support delivery of up to 10 different messages for multiple taps.
  • Networkable through the Deviceworx xGATEWAY. Remotely monitor xTAG BEACONs to ensure that they are always functioning correctly and update their NFC configuration if required.
  • Measurable. Use a network connection to xTAG BEACONs to upload stats to a cloud-based dashboard.

Indoor and Outdoor Digital Signage

Supermarket Digital Kiosk

Indoor Digital Signage

Our first product (developed over a decade ago) was Android player support for digital signage. This Chameleon for Digital Signage (C4DS) product remains in use today, supporting advertising playback on Android set-top boxes.

Outdoor Digital Signage with Beaconing

Deviceworx developed the xPLAYER. The xPLAYER supports all of the C4DS features listed above (except resolution is limited to 1080p), and it has BLE beacon support for broadcasting offers and promotions to users nearby. The digital sign provides the first valuable step—issuing a Call To Action or CTA to people nearby, prompting them to install a smartphone app from the Apple Store or Google Play Store. The CTA typically includes a “hook” to entice users, like a promotion (for example, “Install our Acme App to get a free coffee inside this store”). After users install the app, they will receive unlimited offers whenever they come near any xPLAYER (or xTAG BEACON device described below). The innovative xPLAYER combination of digital signage and beaconing is patent pending by Deviceworx.

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